Nenad Pacek and Daniel Thorniley are both regional directors of the Economist Corporate Network, the emerging markets peer group and advisory service of the Economist Group.
This books looks at the reasons why some firms succeed and others fail. It analyses strategic lessons for those planning to enter as well as those already operating in emerging markets. It outlines practical lessons of how, for example, you make an acquisition work or deal with issues such as corruption.
Publisher: PROFILS BOOKS LTD