₨ 770
ISBN: 817649965X
Publisher: VIVA BOOKS
In stock
| Weight | 0.42 kg |
|---|---|
| ISBN | 817649965X |
| Format | |
| Publication Date | 2005 |
| Pages | 260 |
| Author | |
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The second edition of Viva’s Dictionary of Advertising is fully updated and revised to include more than 5,000 precise definitions of current advertising, marketing and communications terms. An essential resource for every advertising, marketing and media practionier or novice, this dictionary spans: Copywriting • Art direction • Creative strategy • Graphic supply • Print production • Marketing planning • Media planning • Media/advertising research • Merchandising and promotion planning • Publicity and public relations • Budgeting • Client service. Developed out of everyday agency and corporate experience, these fact-packed pages provide the complete working vocabularies of every facet of the advertising and marketing profession• Terms are defined concisely and authoritatively, with examples to clarify meanings • Industry and trade acronyms and abbreviations are explained in full• For ease of use, terms are fully cross referenced to related entries.
ISBN: 8176490040
Publisher: VIVA BOOKS
ISBN: 8170461561 – Hardback
Publisher: SEAGULL BOOKS
ISBN: 0920986110
Publisher: WILCORD
Packed in this uniquely innovative book is the wealth of experience and expertise of founders, presidents and CEDs of some leading international advertising agencies. These movers and shakers of advertising reveal their lifetimes of insights and market-proven ideas on the core issues that drive advertising, ranging from effective branding strategies to identify trends and challenges to industry trends and challenges. From inside the minds of top hot-shot advertisers, here are invaluable advertising and marketing lessons for managers and business owners to apply and profit from. Real-world lessons that you can’t get anywhere else.
ISBN: 8170945852
Publisher: VISION BOOKS
